The kitchen of a modern Indian woman is never complete without a mixer-grinder. Preethi had a humble beginning in 1978.From a small mixer-grinder brand, it has grown into kitchen appliances company. Auto-Cooker/ Warmers, Induction Cook Tops, Electric Pressure Cookers and Coffee Makers are just a few among our products to enter the hearts and kitchens of many families across the world. And these are the families that inspire us to innovate. Every Preethi appliance is efficient, contemporary and easy to use. And it keeps evolving to support and often improve the lifestyle of many a people.

Preethi's enduring relationship with dealers and distributors gives it an edge over others. This, in fact, is its biggest competitive advantage. It works very closely with its dealers and distributors, so much so that they are even involved in identifying need gaps, product development and feedback. The result: our dealers' volumes and values have grown exponentially over the years.

The efficiency of our sales and distribution network is closely and continuously monitored. Our sales arm extends as far as the U.S, Sri Lanka, Middle East and expanding further. Right from package design to mass communication, our marketing efforts are aimed at making customers' lives easy. And we often start with putting ourselves in the shoes of the homemakers. How long does it take to fine grind pepper? How can the electric pressure cooker save cooking time? What change will the glass top gas stove bring to the kitchen? We ask many questions before arrriving at a concrete answer.

Over 93 Customer Care Centers | 103 Distributors | Over 14000 dealer establishments